Video ads for dental practices, built around your own dentist
Dental leads are the most expensive on Meta, so the ads have to earn the tap. Oak Reel builds them from your dentist explaining treatments in their own words, and starts with full-arch implants, where one case can be worth more than $20,000.
Free, no sign-up. $2,500 a month when you start, first 30 days free, cancel any time.
What Meta leads cost dental practices
- Median cost per lead
- $61.56
- Median cost per click
- $5.70
- Median conversion rate
- 6.07%
Dentists & Dental Services, from WordStream by LocaliQ’s 2026 Facebook ads benchmarks (US lead campaigns, medians).
Work out what your budget buysAre Facebook ads worth it for dental practices?Why video of your own dentist
- Dentists and dental services had the highest median cost per lead in the 2026 benchmarks: $61.56.
- Colorado, Arizona, Texas and Ohio each add wording rules to dental ads, from naming owner dentists to how general dentists describe implant work. The checker on this site applies them.
- Financing terms trigger federal credit-ad disclosures, so ads leave payment amounts to the consultation.
What your dentist films
20 to 30 minutes a month on a phone, in one sitting.
- 1Who you are, your training, and the treatments you want more of.
- 2What happens at the consultation for that treatment.
- 3The treatment day, step by step.
- 4The choices patients weigh, such as fixed or removable.
- 5A short invitation to book a consultation at the practice, with its city.
Ads your dentist would star in
Each ad answers one question people ask before they call:
- “So what does a full-arch treatment day look like?”
- “Fixed full-arch teeth, or removable dentures?”
- “Here’s what a full-arch consultation with us includes”
Example ads for dental practices
Stock footage and an invented practice. Yours use your own name, photos and, once you start, your own footage.
The rules your ads follow
- Ads may not assert or imply the viewer has a dental or health condition (“Missing teeth?”). Meta Advertising Standards: personal attributes
- Stating a monthly payment amount triggers disclosure of the credit terms. 12 CFR 1026.24 (Regulation Z)
Paste your own ad copy into the free ad checker to see what it flags. Nothing runs until your practice approves it.