Video ads for real estate agents, made from your own footage
Sellers and buyers hire the agent they already feel they know. Oak Reel turns you explaining the local market and how you work into a month of Facebook and Instagram ads.
Free, no sign-up. $2,500 a month when you start, first 30 days free, cancel any time.
What Meta leads cost real estate agents
- Median cost per lead
- $13.74
- Median cost per click
- $1.27
- Median conversion rate
- 9.95%
Real Estate, from WordStream by LocaliQ’s 2026 Facebook ads benchmarks (US lead campaigns, medians).
Work out what your budget buysAre Facebook ads worth it for real estate agents?Why video of your own agent
- Real estate leads are among the cheapest on Meta: the 2026 median was $13.74 a lead, with a 9.95% conversion rate.
- Housing ads must run in Meta’s special ad category, which removes targeting by age, gender and ZIP code, so the creative has to do the targeting.
- You approve every ad, and leads go to your own CRM or inbox.
What your agent films
20 to 30 minutes a month on a phone, in one sitting.
- 1Who you are, your market and how long you have worked it.
- 2How you price a home, explained plainly.
- 3What the first week after listing with you looks like.
- 4What buyers should know about your market right now.
- 5An invitation to call or book a valuation.
Ads your agent would star in
Each ad answers one question people ask before they call:
- “Here’s how I price a home before it lists”
- “Here’s the first week after you list with me”
- “What buyers should know about this market right now”
Example ads for real estate agents
Stock footage and an invented practice. Yours use your own name, photos and, once you start, your own footage.
The rules your ads follow
- Ads about housing must run in the Special Ad Category, with limited targeting options. Meta Business Help Center: Special Ad Categories
- Housing ads may not indicate a preference based on protected characteristics. Fair Housing Act, 42 U.S.C. 3604(c)
Paste your own ad copy into the free ad checker to see what it flags. Nothing runs until your practice approves it.