Video ads for therapy practices, made from your own clinicians

Starting therapy is a hard first call. Hearing the therapist explain how a first session works makes it easier. Oak Reel turns that into short ads for your practice on Facebook and Instagram.

Free, no sign-up. $2,500 a month when you start, first 30 days free, cancel any time.

What Meta leads cost therapists

Median cost per lead
$27.11
Median cost per click
$1.84
Median conversion rate
7.98%

Health & Fitness, the nearest published category, from WordStream by LocaliQ’s 2026 Facebook ads benchmarks (US lead campaigns, medians).

Work out what your budget buysAre Facebook ads worth it for therapists?

Why video of your own therapist

  • There is no published Meta benchmark for therapy practices; the nearest category, health and fitness, had a $27.11 median cost per lead.
  • Meta does not allow ads that assert or imply the viewer’s mental health, so the ads talk about the practice and the first session.
  • The practice approves every ad, and inquiries go straight to its own intake.

What your therapist films

20 to 30 minutes a month on a phone, in one sitting.

  1. 1Who you are, your license and who you work with.
  2. 2What a first session is like, from booking to the end of the hour.
  3. 3How to tell whether a therapist is a good fit.
  4. 4Insurance, fees and telehealth, described accurately.
  5. 5An invitation to book a consultation call.

Ads your therapist would star in

Each ad answers one question people ask before they call:

  • “Here’s what a first therapy session is like”
  • “How do you know a therapist is the right fit?”
  • “Getting started with therapy here is simple”
Make my sample ads

Example ads for therapists

Stock footage and an invented practice. Yours use your own name, photos and, once you start, your own footage.

Sample for a made-up therapy practice: your first session.
Sample for a made-up therapy practice: finding a fit.
Sample for a made-up therapy practice: getting started.

The rules your ads follow

Paste your own ad copy into the free ad checker to see what it flags. Nothing runs until your practice approves it.

Other practices