Video ads for medical practices, made from your physician’s own footage
A new patient is choosing a doctor, not a building. Oak Reel turns your physician’s explanations of a first visit and the conditions you treat into Facebook and Instagram ads that run from your practice’s own account.
Free, no sign-up. $2,500 a month when you start, first 30 days free, cancel any time.
What Meta leads cost medical practices
- Median cost per lead
- $32.14
- Median cost per click
- $1.68
- Median conversion rate
- 6.41%
Physicians & Surgeons, from WordStream by LocaliQ’s 2026 Facebook ads benchmarks (US lead campaigns, medians).
Work out what your budget buysAre Facebook ads worth it for medical practices?Why video of your own physician
- The published median for physicians and surgeons is $32.14 a lead on Meta lead campaigns.
- Health ads carry Meta’s strictest wording rules: an ad cannot imply the viewer has a condition. Every line is checked before you see it.
- Leads go to your own inbox and phone. Oak Reel sees counts, never patient names, and signs a business associate agreement.
What your physician films
20 to 30 minutes a month on a phone, in one sitting.
- 1Who you are, your training, and who the practice is for.
- 2What a first visit is like and how long it takes.
- 3One common question from each of the conditions you see most.
- 4How booking works, including telehealth if you offer it.
- 5A closing invitation to book a new-patient visit, naming the practice and city.
Ads your physician would star in
Each ad answers one question people ask before they call:
- “Here’s what a first visit with us looks like”
- “You can meet the doctor before you book”
- “Three questions worth bringing to any doctor”
Example ads for medical practices
Stock footage and an invented practice. Yours use your own name, photos and, once you start, your own footage.
The rules your ads follow
- Ads may not assert or imply a person’s health or medical condition, so hooks describe the care, not the viewer. Meta Advertising Standards: personal attributes
- Advertising claims must be truthful and backed by evidence; health claims need competent and reliable scientific evidence. FTC Health Products Compliance Guidance
Paste your own ad copy into the free ad checker to see what it flags. Nothing runs until your practice approves it.