Video ads for law firms, made from your attorney’s own footage
People choose a lawyer they feel they already know. Oak Reel turns 20 to 30 minutes of your attorney explaining how a case works into a month of Facebook and Instagram ads, run from your firm’s own ad account.
Free, no sign-up. $2,500 a month when you start, first 30 days free, cancel any time.
What Meta leads cost law firms
- Median cost per lead
- $104.58
- Median cost per click
- $8.50
- Median conversion rate
- 7.57%
Attorneys & Legal Services, from WordStream by LocaliQ’s 2024 Facebook ads benchmarks (US lead campaigns, medians). The 2025 edition prints $18.17 for attorneys, the same figure as Arts & Entertainment in the row above it, and the 2026 edition has no legal row, so this is the 2024 figure.
Work out what your budget buysAre Facebook ads worth it for law firms?Why video of your own attorney
- WordStream’s last reliable legal figure, from 2024, was a median of $104.58 a lead on Meta lead campaigns, the highest of any industry, with a 7.57% conversion rate. Each lead costs real money, so the work is in calling back fast and qualifying.
- An attorney explaining what happens after a crash, or how a consultation works, answers the question a prospect is too wary to ask in a form.
- Your firm approves every ad. The rules of your state bar apply to your advertising, and the final call on each ad is yours.
What your attorney films
20 to 30 minutes a month on a phone, in one sitting.
- 1Who you are and the kinds of cases the firm takes, in plain words.
- 2What happens in the first consultation and what to bring.
- 3The three questions people ask most before they call.
- 4How fees work at your firm, described accurately.
- 5An invitation to call or book, with the firm’s name and city.
Ads your attorney would star in
Each ad answers one question people ask before they call:
- “The first week after a crash: here’s what to do”
- “Here’s how a first meeting with an injury lawyer works”
- “Three things people ask us before they call a lawyer”
Example ads for law firms
Stock footage and an invented practice. Yours use your own name, photos and, once you start, your own footage.
The rules your ads follow
- A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. States adopt their own version of this rule, and some require ads to be filed. ABA Model Rule of Professional Conduct 7.1
- Meta does not allow ads that assert or imply a person’s personal attributes, which rules out lines such as “Were you injured?” Meta Advertising Standards: personal attributes
Paste your own ad copy into the free ad checker to see what it flags. Nothing runs until your practice approves it.