Video ads for plastic surgeons, made from the surgeon’s own footage
Nobody books surgery with a logo. Oak Reel turns 20 to 30 minutes of your surgeon explaining consultations, recovery and safety into a month of Facebook and Instagram ads, run from your practice’s own account.
Free, no sign-up. $2,500 a month when you start, first 30 days free, cancel any time.
What Meta leads cost plastic surgeons
- Median cost per lead
- $32.14
- Median cost per click
- $1.68
- Median conversion rate
- 6.41%
Physicians & Surgeons, from WordStream by LocaliQ’s 2026 Facebook ads benchmarks (US lead campaigns, medians).
Work out what your budget buysAre Facebook ads worth it for plastic surgeons?Why video of your own surgeon
- Physicians and surgeons had a $32.14 median cost per lead on Meta lead campaigns in 2026; cosmetic surgery is one of the categories the median includes.
- A prospective patient is weighing who will operate, so the surgeon’s own explanation of training and recovery does more than a stock image of a result.
- Meta allows before-and-after images in cosmetic ads shown to adults, but several states attach conditions to them, so Oak Reel’s samples lead with the surgeon instead.
What your surgeon films
20 to 30 minutes a month on a phone, in one sitting.
- 1Who you are, the board that certified you, and the procedures you perform most.
- 2How a consultation works, from the first questions to the written plan.
- 3Where surgery takes place and who is in the operating room.
- 4What recovery is like in the first two weeks, said plainly.
- 5An invitation to book a consultation, with the practice’s name and city.
Ads your surgeon would star in
Each ad answers one question people ask before they call:
- “Here’s what happens at a plastic surgery consultation”
- “You can meet the surgeon before you decide”
- “Three questions to ask any plastic surgeon”
Example ads for plastic surgeons
Stock footage and an invented practice. Yours use your own name, photos and, once you start, your own footage.
The rules your ads follow
- Ads for cosmetic surgery must be shown only to people 18 and over, and Meta rejects lines that attack how someone looks. Meta Advertising Standards: Health and Wellness
- In California an ad may say “board certified” only with the certifying board’s full name, given comparable prominence, and only for an ABMS member board or an equivalent. California Business and Professions Code 651(h)(5)(C)
- California requires before-and-after images to name the procedure, match in pose and lighting, and say the same results may not occur for all patients. California Business and Professions Code 651(b)(3)(C)
- Using a patient’s photo or story in marketing needs the patient’s signed authorization; the practice keeps it, and Oak Reel never sees patient records. HIPAA, 45 CFR 164.508(a)(3)
- A patient’s result in an ad is read as typical unless the ad says what patients generally experience. FTC Endorsement Guides, 16 CFR 255.2(b)
Paste your own ad copy into the free ad checker to see what it flags. Nothing runs until your practice approves it.