Video ads for dermatologists, made from your own footage
A dermatology patient wants to know who will look at their skin and what the visit involves. Oak Reel turns your dermatologist explaining skin checks and treatments into Facebook and Instagram ads for your practice.
Free, no sign-up. $2,500 a month when you start, first 30 days free, cancel any time.
What Meta leads cost dermatologists
- Median cost per lead
- $32.14
- Median cost per click
- $1.68
- Median conversion rate
- 6.41%
Physicians & Surgeons, from WordStream by LocaliQ’s 2026 Facebook ads benchmarks (US lead campaigns, medians).
Work out what your budget buysAre Facebook ads worth it for dermatologists?Why video of your own dermatologist
- Dermatologists fall in WordStream’s physicians and surgeons category, with a $32.14 median cost per lead in 2026.
- One practice often runs two kinds of ad: medical visits such as skin checks, and cosmetic treatments that Meta shows only to adults.
- Meta rejects lines that imply the viewer has a condition, such as acne or a worrying mole, so the ads describe the visit and the treatment instead.
What your dermatologist films
20 to 30 minutes a month on a phone, in one sitting.
- 1Who you are, your board certification, and the conditions and treatments you see most.
- 2What a full skin check involves, start to finish.
- 3How medical and cosmetic visits differ, including what insurance usually covers.
- 4One common treatment explained, with what the days after look like.
- 5An invitation to book a visit, naming the practice and city.
Ads your dermatologist would star in
Each ad answers one question people ask before they call:
- “Here’s what happens at a first skin check”
- “How our medical and cosmetic visits differ”
- “You can meet the dermatologist before your visit”
Example ads for dermatologists
Stock footage and an invented practice. Yours use your own name, photos and, once you start, your own footage.
The rules your ads follow
- Ads may not assert or imply a viewer’s health, so “Struggling with acne?” is out; “Acne treatment at Bluebird Dermatology” is the allowed shape. Meta Advertising Standards: personal attributes
- Cosmetic treatments such as fillers, injectables, peels and lasers may be advertised only to people 18 and over. Meta Advertising Standards: Health and Wellness
- Meta lets only advertisers certified by LegitScript promote prescription drugs, so Oak Reel’s ads name the treatment rather than a drug brand. Meta Advertising Standards: Drugs and Pharmaceuticals
- In Texas a physician may advertise “board certified” only while currently certified by an ABMS member board, such as the American Board of Dermatology, or another board the rule names. Texas Medical Board, 22 Tex. Admin. Code 164.4(a)
- A testimonial alone does not prove a treatment works; claims about results need scientific support. FTC Health Products Compliance Guidance
Paste your own ad copy into the free ad checker to see what it flags. Nothing runs until your practice approves it.