How the free period works
Your first 30 days are free (60 for the first 5 practices). This page is the agreement for that time, written down before it starts, so we both know how it will be judged.
What Oak Reel commits to
- One named person to talk to: Erik, the founder.
- Your first ads ready to approve within 5 business days of receiving your footage.
- Nothing runs until you approve it, in your own Meta ad account. The account, Page, leads and footage stay yours.
- A report every Monday: spend, leads, calls, booked and attended consultations, the ads that ran, and what changes next.
- A lead form that asks one extra confirmation step, instant lead alerts to whoever answers your phone, a call-back script and a missed-call text.
What your practice does
- Give Oak Reel partner access to your Meta ad account (about 10 minutes, step by step).
- Film 20 to 30 minutes on a phone from the shot list.
- Tell us who calls new leads back and when, and call each one back within 15 minutes during office hours.
- Each Monday, enter on your practice page how many leads were booked and how many attended: numbers only, about two minutes.
- Pay Meta directly for the ads: at least $3,000 a month.
How we judge it
At the end of the free period we look at three things together:
- First ads ready to approve within 10 business days of your footage and Meta access.
- At least 8 in 10 leads contacted the same business day.
- Cost per attended consultation at or under a ceiling you set at the start, from what a new client is worth to you.
No one can promise a number of consultations, and we do not. These criteria say whether it is working for your practice, in your market, with your team.
When we stop early
- Under half of leads contacted within a business day for 2 weeks running: we pause the ad spend and fix the follow-up first, rather than buy more leads.
- Leads costing more than twice the per-lead budget we agree at the start, for 3 weeks and after 2 rounds of new ads: we stop.
- No attended consultation by day 45 despite at least 15 contacted leads: we stop, unless we both agree on what to change.
You can stop any day, for any reason. When either of us stops, the ads are paused, you get a final report and a frank note on what did not work, we remove our access, and everything stays in your accounts.
Before any charge
Your practice page shows the day the free period ends. A few days before, Erik writes to you personally to ask whether you want to continue. If you cancel before that day, nothing is charged. After it, the fee is $2,500 a month, month to month.
Case studies
The first 5 practices get 60 days free in return for letting us publish their results. The consent is separate and in writing. You read the text before it is published; it shows the real numbers, whatever they turn out to be; and it says plainly that your practice received 60 days of service free in exchange. We never ask for a positive review. Patients or clients appear only with your practice's own written authorization.